Exactly What To Say To Sellers & Buyers To Follow Up

Exactly What To Say To Sellers & Buyers To Follow Up

SELLERS: Here's exactly what to say and do to properly and effectively follow up with seller leads.

This is the framework of the follow up script: "I'd love it if you could tell me more about [THE UPGRADES THEY'VE DONE] so that I can [GIVE YOU A HUGE BENEFIT].  It's currently [date and time] and I'm going to [tell them what's happening next].

When you put it together, the script would sound something like this: "Hi [LEAD NAME], I'm [YOUR NAME].  Thank you for providing those details.  I have a quick question and am hoping you can help... I'd love it if you could tell me more about [upgrades - THE KITCHEN RENOVATION YOU'VE DONE] so that I can [benefit - TELL YOU HOW MUCH MORE I CAN GET YOU FOR YOUR PROPERTY].  It's currently about 3pm on Friday the 8th and I'm going to give you a call in about an hour so we can talk about all this."

Ideally, you will deliver this message via a video text to introduce yourself.  Please see the second half of the video below to learn more about the strategy of why this works so well.

When you send the video text, our system will pre-populate your text message with the following content:  "I recorded a quick video for you.  Click to play. [video link]". 

Although not mandatory, it is a very good idea to add one additional line to help the lead understand more about why you're contacting them.  That line is "Let's discuss your home renovations to see how much more you can get". 

So when you put it all together, the complete message you're sending the lead is "Let's discuss your home renovations to see how much more you can get.  I recorded a quick video for you. Click to play.[video link]". 

This is not a mandatory thing, and does take a few extra seconds to manually type that extra part out, yet it can help the lead read more about why you'd like to talk and what's in it for them, in case they don't watch the video.



BUYERS: Here's exactly what to say and do to properly and effectively follow up with buyer leads.

This is the framework of the follow up script: "I'd love it if you could tell me more about [THEIR INTERESTS] so that I can [GIVE YOU A HUGE BENEFIT].  It's currently [date and time] and I'm going to [tell them what's happening next].

When you put it together, the script would sound something like this: "Hi [LEAD NAME], I'm [YOUR NAME].  Thank you for providing those details.  I have a quick question and am hoping you can help... I'd love it if you could tell me more about what's important to you about [interests - HAVING A 3-BEDROOM, SINGLE-FAMILY HOME WITH BIG BACKYARD] so that I can [benefit - ENSURE YOU'RE SEEING EVERY SINGLE HOME THAT HAS THE POTENTIAL TO BE YOUR DREAM HOUSE, AS SOON AS IT'S AVAILABLE].  It's currently about 3pm on Friday the 8th and I'm going to give you a call in about an hour so we can talk about all this."

Ideally, you will deliver this message via a video text to introduce yourself.  Please see the second half of the video above to learn more about the strategy of why this works so well.

When you send the video text, our system will pre-populate your text message with the following content:  "I recorded a quick video for you.  Click to play. [video link]". 

Although not mandatory, it is a very good idea to add one additional line to help the lead understand more about why you're contacting them.  That line is "Please tell me more about what's important to you so that I can ensure you're seeing every home, as soon as it's available". 

So when you put it all together, the complete message you're sending the lead is "Please tell me more about what's important to you so that I can ensure you're seeing every home, as soon as it's available.  I recorded a quick video for you. Click to play.[video link]". 

This is not a mandatory thing, and does take a few extra seconds to manually type that extra part out, yet it can help the lead read more about why you'd like to talk and what's in it for them, in case they don't watch the video.



The Likeable Agent system has a VERY powerful feature built into it that allows you to video text your Contacts.  If you've heard of the BombBomb video emailing service, this is the same thing except it's better because it allows you to easily text people (instead of having to write an email), plus it's FREE and included in our system (so you don't have to pay $500 or more per year for BombBomb).  

Using this feature is a GREAT way to personally introduce yourself to your new Appointment and Conversation-level Contacts so that they realize you're a real person who cares.  

Note that the video text feature is only available in the mobile app.

This video shows you how to send the video text.



BONUS:
Please see this short 20-minute training session from our Thursday Mastermind Sessions where I go over the broad strategy of our Follow-Up Process from the beginning to end and give you a well-rounded overview of everything you want to know:


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